Tools Constitution v1.2 — on-page explainers and related tools

The Tools team Constitution moved to v1.2 with two amendments that touch every utility under /tools/<slug>. The Stage-1 PM brief now requires a short on-page intro block beneath the working UI, and the /about page for each tool closes with a related-tools footer that links 3–5 sibling utilities by hand.

What changed

• §6.1 — every tool route renders the PM's intro block verbatim below the live tool, followed by a Read the full explainer → link to /tools/<slug>/about.
• §6.3 — every /tools/<slug>/about page closes with a Related tools footer enumerating 3–5 sibling utilities chosen by the Architect in Stage 2.

Why

Search-engine traffic was landing on a tool page, finding only the interactive widget, and bouncing without seeing the long-form explanation. The intro block lifts the explainer up one click, and the related-tools footer turns each /about into a navigable hub instead of a leaf node.

What it looks like

Open any tool's /about page and scroll to the bottom — for example, /tools/qr-code/about. The new Related tools block sits above the page footer and links to siblings the Architect hand-picked for that tool. The on-page intro block is visible on every tool's primary route.

This is the kind of change that does not move a metric on launch day — it shows up six weeks later as a higher rank on the long-tail keywords the explainer copy was written for.